Professor Mandeep Dharmi, professor of decision psychology, Middlesex University, gave a talk at the IDC Seminar, entitled “Fast and frugal decision making”. Her research suggests that people when faced with decisions with many attributes, are often likely to make that decision based on one key attribute or cue. This is known as ‘frugal’ decision making, and her studies in different domains such as medicine, crime, policing and law, seem to provide evidence for this. She is now extending her work in this area into other domains such as intelligence analysis.